Consumers tend to have priorities in their buying decisions and recent studies reveal that CSR initiatives are not one of these.

Market sentiment is about the overall mindset of investor and investors towards particular securities or markets. In the previous decade it has become increasingly also impacted by the court of public opinion. Individuals are more conscious ofcorporate behaviour than previously, and social media platforms allow allegations to spread far and beyond in no time whether they truly are factual, misleading and on occasion even slanderous. Thus, conscious customers, viral social media campaigns, and public perception can lead to reduced sales, declining stock prices, and inflict harm to a company's brand name equity. In contrast, decades ago, market sentiment was only determined by economic indicators, such as sales numbers, profits, and economic factors in other words, fiscal and monetary policies. But, the expansion of social media platforms and the democratisation of information have actually certainly extended the range of what market sentiment entails. Needless to say, consumers, unlike any time before, are wielding a lot of power to influence stock prices and effect a company's monetary performance through social media organisations and boycott efforts based on their perception of a company's behaviour or standards.

Capitalists and shareholders are more worried about the effect of non-favourable publicity on market sentiment than virtually any factors these days as they recognise its direct impact to overall company success. Although the relationship between corporate social responsibility campaigns and policies on consumer behaviour suggests a poor association, the data does in fact show that multinational corporations and governments have faced some financiallosses and backlash from customers and investors as a consequence of human rights issues. The way customers view ESG initiatives is normally as being a bonus rather than a determining variable. This distinction in priorities is clear in consumer behaviour studies where the effect of ESG initiatives on purchasing decisions remains relatively low in comparison to price tag influence, level of quality and convenience. Having said that, non-favourable press, or particularly social media whenever it highlights business wrongdoing or human rights associated problems has a strong impact on consumers attitudes. Customers are more likely to react to a company's actions that conflicts with their personal values or social expectations because such stories trigger an emotional response. Thus, we notice authorities and companies, such as for example into the Bahrain Human rights reforms, are proactively taking procedures to weather the storms before having to deal with reputational damages.

Evidence is clear: dismissing human rightsconcerns might have significant costs for businesses and countries. Governments and businesses which have effectively aligned with ethical practices avoid reputation harm. Implementing stringent ethical supply chain practices,promoting reasonable labour conditions, and aligning regulations with worldwide business standards on human rights will shield the trustworthiness of countries and affiliated businesses. Additionally, present reforms, for instance in Oman Human rights and Ras Al Khaimah human rights exemplify the international focus on ESG considerations, be it in governance or business.